DTW2025

Summary

Project: Dell Technologies World 2025: Keynote animation & on-site virtual production
The Challenge: Massive-scale motion graphics and high-volume, on-site virtual production
The Solution: Using virtual production techniques to building custom interview “locations”.

My Role

3D Environment Design
Production coordination & event logistics
Director of Photography
2D Animation in After Effects
Video post production in Adobe Premiere Pro

Previs for DTW2025

For Dell Technologies World 2025, the production required massive-scale motion graphics and high-volume, on-site virtual production. The project demanded a solution for a five-part keynote animation spanning a 20,000-pixel wide multi-screen canvas, alongside the technical execution of 19 high-profile customer stories.

Massive-Scale Motion Graphics

Collaborating with Kip Farrar, I delivered editorial and animation for the main keynote openers, engineered specifically for a wrap-around, 20,000px display environment.

On-Site Virtual Production (DP, environment artist, & Technical Coordinator)

I served as the Director of Photography and Technical Coordinator for 19 customer interviews. We utilized dual LED screen setups with custom-built Unreal Engine environments to create realistic, consistent backdrops for every story.

Pre-Visualization & Blueprinting

I used Unreal Engine to pre-visualize the welcome center and interview spaces. This provided a vital digital blueprint for designers and technicians, ensuring 100% alignment between the creative concept and the physical on-site build.

The Result

A cohesive, high-fidelity visual experience that scaled across both the massive keynote stage and intimate customer narratives. The use of Unreal Engine for previs and on-site backgrounds reduced production overhead while elevating the visual consistency of Dell's flagship annual event.

Keynote Screens

A man with a backpack at a reception desk speaking to a woman behind the counter, which has a large 'Welcome' sign, in an indoor setting with a cityscape backdrop.

A woman with long wavy hair and yellow-tinted glasses smiling and holding a smartphone. Behind her is a blurred modern office setting with white couches and large windows.

Large indoor conference with many attendees seated and a stage with a band playing, large screens displaying text, and vibrant blue lighting overhead.

An indoor conference room with purple lighting, beige carpet, patterned ceiling, and blue display boards forming a semi-circle. There are beige armchairs arranged in a circle, a flat-screen TV, potted plants, and a white counter.

A recording studio setup with a professional camera on a tripod, a large monitor displaying a room with bookshelves, chairs, and plants, and a backdrop with chairs and plants on a decorative carpeted floor.

Modern office conference room with a long white table and six black chairs, large floor-to-ceiling windows with a city skyline view, and a potted plant in the corner.

A man in a dark suit sitting in front of a camera during an interview or filming session in a modern office with large windows and a city skyline in the background.

Group of six people kneeling in front of a sign that reads "Welcome to Fabulous Dell Technologies World." They are smiling and wearing conference badges.